An independent, fixed-fee review of the ad accounts someone else is running for you. You get the findings in writing, and you own them whether or not you ever hire us again.
What we need from you
Read-only throughout. Nothing in a live account is changed during an audit, and we do not contact your current agency.
01
Google Ads and Meta at minimum, analytics where it exists, plus the current agency agreement and the last three invoices. Nothing in a live account is changed, and we do not contact your agency.
02
Nine checks across measurement, spend, and the contract, over 5-7 business days. Where something needs clarifying we ask you, not them.
03
Plain language, evidence attached, written so another provider could act on them. They are yours whether or not you ever work with us again.
Nine checks across three areas. We tell you what each one found, with the evidence attached — including when the answer is that nothing is wrong.
Conversion actions traced to their trigger, deduplicated across platforms
Page views, button clicks and form opens are routinely counted as conversions, which makes a failing account look like a working one.
Platform-reported conversions reconciled against a single source of truth
When every platform claims the same sale, reported returns add up to more revenue than the business actually made.
Tag and server-side event coverage checked across the live funnel
Missing events make good campaigns look bad, and automated bidding then spends against the wrong signal.
Search-term and placement reports read against billed spend
The keywords on the plan and the queries being bought are often different lists, and only one of them is on the invoice.
Spend distribution mapped against measured outcomes per campaign
Budget tends to stay where it was first placed, long after the evidence says it should have moved.
Billed totals reconciled against platform-side spend, line by line
The gap between what you pay and what the platform receives is the part of the arrangement least often shown to you.
Account ownership and admin access verified at the platform
If the agency owns the account, leaving can mean starting again with no history, no audiences and no learning.
Agreement read for notice period, auto-renewal and termination terms
Notice windows and automatic renewals decide whether you can act on an audit this quarter or next year.
Invoices checked against the agreement and against delivered work
Charges continuing past cancellation, and fees for work not performed, are among the most common complaints buyers make about agencies.
Every audit tool on the market reads campaign data. None of them reads your contract, checks whose name is on the accounts, or reconciles what you were billed against what the platform actually received.
That gap matters, because the complaints businesses make about their agencies are rarely about targeting. They are about billing that continued after cancellation, notice periods nobody mentioned, marked-up spend, and work that was invoiced but not done.
So we read the agreement and the invoices alongside the account. It is the difference between knowing a campaign underperformed and knowing what you can do about it this quarter.
Contract & billing checks
Whose name is on your ad accounts?
Account ownership and admin access verified at the platform
What does it take to leave?
Agreement read for notice period, auto-renewal and termination terms
Does billing stop when the work does?
Invoices checked against the agreement and against delivered work
We show you the terms and what they mean in practice. A lawyer advises you on them — that line is not ours to cross.
An independent, fixed-fee review of the ad accounts someone else is running for you. You get the findings in writing, and you own them whether or not you ever hire us again.
$1,500 - $3,000
5-7 business days
Fixed fee, agreed before the work starts. The range reflects how many accounts and platforms are in scope — not the size of your ad budget.
Included
Not included
Not ready to commit? The account custody check is free and answers the first question for you.
If you are not ready to buy an audit, start here. One question, answered by hand within one business day, at no cost.
Including the awkward ones.
A Sarf Online Solutions paid media audit costs $1,500 - $3,000, as a fixed fee agreed before the work starts. The range reflects the number of accounts and platforms in scope, not the size of the ad budget.
A paid media audit takes 5-7 business days from the point read-only access is granted to written findings being delivered.
Yes. A paid media audit requires read-only access to the ad accounts under review, Google Ads and Meta at minimum, plus read-only analytics access where it exists and a copy of the current agency agreement with the last three invoices. Read-only means nothing in a live account is changed during the audit.
No. An audit is between you and us. We do not contact your current agency, and read-only access does not alter anything they would see in the account.
Finding nothing wrong is a legitimate outcome of a paid media audit, and the fixed fee still applies, because that finding has value: it tells you the spend is being handled properly and moves the problem somewhere you can actually fix. An audit that only pays for itself when it finds fault is not an audit, it is a sales pitch.
No. The findings are yours in writing whether or not you ever work with us again, and they are written so another provider could act on them. The audit is a fixed-fee product, not a qualification step for a retainer.
The free account custody check answers one question: whether you own your own ad accounts. It is performed by hand and answered within one business day. It is not a sales call and not an automated report.